SALT specializes in well-crafted, simple surfboards. Made for the New York City surfer.
SALT is the product of a collaboration between two surfers, launched in 2011. Co-founders Tyler Wolff and Nabil Samadani, come from very different surfing backgrounds outside of New York. Hailing from Hawaii and California, respectively, both were stoked to discover a thriving surf scene in New York City.
The two partnered up with Mauricio Avila, an established shaper based in California, and began working on a line of surfboards to compliment the New York City surfer, in hopes of delivering quality, progressively-shaped boards, at affordable prices. Currently, Tyler and Nabil are enjoying being poor New Yorkers, always trying to surf more and work less.
The Modern Classicist
A look at how fashion, art, and aesthetics are being transformed by the online revolution. Plus: New York City, the new Steve McQueen, Plastic & Walnut, and much more.
Web things optimised for Human Behaviour.
We make great web apps, sites, and doodads by caring about the humans at the other end of the internet.
The internet is made of people. Someone clever said that. We help our clients achieve their goals online by focusing on stuff that their sites’ users care about; by treating visitors like they’re smart but busy. It’s based on a simple premise: if we understand a site’s users — their needs and motivations — we can honour their expectations and help our clients achieve their goals.
It’s not about bells and whistles either. 4thought.tv frequently tops Channel 4’s community charts for comments, because we built a simple site that lots of people like to visit every day.
We also helped an independent sports shop around the corner to achieve a 6-figure online turnover in their first year by listening to their visitors.
Don’t get us wrong — our clients were already great before we came along. We just helped them connect with their users a bit better.
One of the biggest benefits of working with Focus Lab on an ExpressionEngine project is our vast experience with the software. The longer you spend with a product, the better you know it, and we know EE inside and out. We've been building sites with it, building add-ons for it and teaching others how to use it for years. If you need guidance finding a solution for your EE project, we can help. Even if you just need us to lend and ear to an idea, we would love to help.